About This Experience
Situated at Pemberton Place in downtown Atlanta right off the I-75/I-85 downtown connector, World of Coca-Cola is a vibrant multi-sensory attraction celebrating America’s most famous beverage. Stand before the Vault of the Secret Formula, snap photos with the 7-foot Coca-Cola Polar Bear, watch pop culture marketing through the decades, experience a 3D theater show, and taste over 100 soft drink varieties from around the world in the Taste It! hall.
Location & Visiting Details
Exhibits & Featured Media
Exterior entrance view of World of Coca-Cola overlooking Pemberton Place in Atlanta.
The Vault of the Secret Formula holding the legendary beverage recipe.
The Taste It! hall where guests sample over 100 international beverage flavors.
Interactive photo meet-and-greet with the iconic 7-foot Coca-Cola Polar Bear mascot.
Pop Culture Gallery showcasing original Andy Warhol paintings and vintage advertising.
Scent Discovery interactive exhibit testing guests' sense of smell and beverage profiles.
Frequently Asked Questions
Is tasting the drinks included with general admission? ↓
Yes! Unlimited tastings of over 100 international beverage flavors in the Taste It! hall are included with every admission ticket.
Where should I park when visiting? ↓
The official World of Coca-Cola parking garage is located at 126 Ivan Allen Jr. Blvd NW, right behind the attraction.
Is the attraction stroller and wheelchair accessible? ↓
Yes, the entire facility is fully accessible, with elevators servicing all floors and complimentary manual wheelchair loans available.